Jargon vs Speaking Plainly

Have you ever had a conversation with someone and then walked away feeling like you know less than when you started? Industry jargon can often leave the other person feeling confused, dumb, and frustrated. 

 

During Tax Season, financial jargon may be at the forefront of your mind. You want to know what your CPA is telling you but may feel silly asking them what they mean. Or maybe you are the professional and you’re spouting off acronyms and words that it is clear your audience doesn’t understand. 

 

I just read a great article from the Journal of Accountancy that addressed this very subject. It had some great tips for anyone who needs to change their habits. Remember the person sitting across from you may not have the same depth of knowledge or vocabulary that you do.

 

It addresses 4 things to do when talking to someone who is not in your area of expertise:

1. Be direct and concise – you don’t need to give every detail, just explain the important parts

2. Consider the audience – know who you’re talking to, and find out a bit about their understanding of your subject so you can adapt your communication

3. Craft Takeaways – prepare prior to meeting with the person, what do you want them to leave the conversation knowing?

4. Avoid Jargon – don’t use words that are industry specific if there is a better “plain English” word that will get the message across

 

This is a great reminder for our company as we prepare to give our clients their financial statements each month. Also, for anyone who is an expert and wants to get their message across.

 

Read the full article here: https://www.journalofaccountancy.com/news/2023/feb/how-communicate-purpose.html

 

– Jess